TL;DR
We reignited Gen Z’s love for Baskin-Robbins with a culture-first social strategy.
Baskin-Robbins needed to reconnect with Gen Z, so we built a modern, culture-forward social strategy that refreshed their feeds and delivered low-lift, high-impact activations.
From creating a fake ice cream flavored lip kit for April Fools that got a lot of recognition through influencer rounds ups that also led to a real brand partnership the next year...
...to celebrating a fan favorite flavor, Beach Day. Giving her a full summer campaign 💁🏾♀️ complete with a "last comment with zero likes" giveaway on our social.
We ditched the overly polished look and adopted a fresher voice that garnered record engagement for the brand and helped us launch their Tik Tok account. Check out the curated feed below showcasing some of my favorite posts.
