Sims Fin Lit Pack

To reach communities traditionally underserved by banking, I thought of an idea to partner with The Sims to gamify financial literacy where their audience already lives. We imagined a Financial Literacy Pack that introduces real-world money concepts—saving, credit, debt, investing, taxes, and entrepreneurship—directly into gameplay, rewarding players for smart financial decisions.

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The launch would be amplified through social and creator-led challenges on Twitch and YouTube, with exclusive discounts for Varo customers—turning play into practical financial empowerment.

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All ideas were concepted, visualized, written and presented by me. You can see a deck I designed to present the idea to both EA and Varo below.