Exploration

ThermaCare Games

I was asked to ideate ideas for ThermaCare, exploring a bold, culture-forward approach to menstrual pain by infiltrating the gaming and streaming space. The ideas spanned partnerships, original game development, live activations, influencer-led content, and interactive tech. From a Mario Kart course themed around the menstrual cycle to a TwitchCon “menstrual spa,” cozy creator streams, a purpose-built indie game, and a live chat bot that visualized how common painful periods really are. Together, the work reframed period pain with humor, empathy, and play—turning a traditionally taboo topic into something visible, relatable, and deeply human.

All ideas were concepted, visualized, written and presented by me.
All images were created with A.I.

You can see a deck I designed to present below.