TL;DR
We created Southeast Toyota’s big seasonal sales event campaigns—high-energy, locally resonant work designed to get buyers into dealerships for the year’s best deals.
Southeast Toyota (SET) runs several major sales events each year—seasonal moments designed to energize the market, spotlight national Toyota messaging, and motivate buyers to take advantage of limited-time offers. These campaigns give SET dealers the opportunity to connect with customers when they’re most ready to shop.
I’ve had the pleasure of working on a number of these events across my time with the brand, helping shape creative that not only aligns with Toyota’s national broadcast, but makes sense for the Southeast audience. Each event is built around one core purpose: drive people into dealerships so they can access some of the best deals of the year.
TOYOTATON 2024 - "Best. Gift. Ever."
Idea:
Tap into the holiday spirit by inspiring people to “gift” themselves or someone they love a new Toyota during Toyotathon.
Visual Execution:
Vehicles are surrounded by wrapping paper as we see animated paper tears uncovering our deals.
MAY EVENT 2025 - "Summer Love"
Idea:
In the Southeast, nothing says summer like an airbrushed beach tee—nostalgic, iconic, and proudly worn to flex your vacation. We tapped into that beloved visual language to bring a fun, familiar vibe to the Summer Starts Here Sales Event.
Visual Execution:
Bright airbrushed sunsets, beaches, and classic “m” birds paired with bold black script, echoing the look of vintage airbrushed vacation tees.
AUGUST EVENT 2025 - "Camp Toyota"
Idea:
We tapped into summer adventure and nostalgia by using a summer camp badge aesthetic to encourage people to get out, explore and grab a deal.
Visual Execution:
Camp-inspired badges for each vehicle, featuring scenic illustrations and complementary badge elements for headlines
and graphics.
